Month: December 2016

Integrating Giving Days
- What:
- There’s “Give Local America” in the spring and "Giving Tuesday” in the fall at Baltimore Museum.
- When:
- December 23 3:00pm to 5:00pm ET
- About:
There’s “Give Local America” in the spring and “Giving Tuesday” in the fall. Community foundations or other organizers in your area may also be hosting special giving days in your region.
How can you take advantage of special fundraising and PR opportunities like these? During this workshop, we’ll explore how to integrate giving days in your ongoing fundraising campaigns.

Virtual event to test
- What:
- What do you say to donors and other supporters of your cause in between asking them for money? Join us to learn the secrets.
- When:
- December 27 1:00pm to 2:00pm ET
- About:
What do you say to donors and other supporters of your cause in between asking them for money? During this workshop, you’ll develop an editorial calendar for a donor communications plan that comes full circle: asking for support, thanking supporters, offering additional ways to get engaged, and reporting results before asking again.

Additional event to test
- What:
- Nonprofit communications is so often driven by fundraising appeals, event marketing and other “help us now” messaging.
- When:
- December 30–31
- About:
Nonprofit communications is so often driven by fundraising appeals, event marketing and other “help us now” messaging. But without content that truly engages your supporters’ hearts and minds, and that taps into their values and their own wants and needs, you risk boring them, alienating them, and losing them altogether.

Test grant application example
- What:
- Independent foundation. A fund or endowment designated by the Internal Revenue Service as a private foundation under the law, the primary function of which is
- When:
- December 22–29
- About:
Independent foundation. A fund or endowment designated by the Internal Revenue Service as a private foundation under the law, the primary function of which is the making of grants. The assets of most independent foundations are derived from the gift of an individual or family. Some function under the foundations.

Placeholder board meeting example
- What:
- A board of directors meeting at the Met Gala. Take care of the logistics to make the time run smoothly. Is your nonprofit marketing strategy working? Are you doing a good job? How do you know? Join us and find out before it's too late.
- When:
- December 21–January 1 10:00am to 12:00pm ET
- About:
Fun fact: a board of directors meeting doesn’t actually start when everyone is sitting around a table and it is called to order. Your work actually starts long before then. Prior to the meeting, you need take care of the logistics to make the time run smoothly. You’ll leave the workshop knowing how to start those conversations and what to do next as a team to keep people interested and engaged in your work.

Example to test
- What:
- All of these topics can be scaled up or down to match the time available. The more time available, the more exercises that participants can do. Join us.
- When:
- December 28–30 9:30am to 10:30am ET
- About:
Your nonprofit can’t succeed if you only talk to yourself. You have to communicate with others and get them involved in your work. But if you are like most nonprofits, you are making your communications plan up as you go. And like most nonprofits, you probably feel like your communications, marketing, and fundraising are both overwhelming and underperforming. You can change that.